With a career spanning over 25 years, Siti Azlina has held various positions within the Group. Her most recent role is General Manager of Strategy & Engagement for GSRC. Since taking on the role in 2020. she led the orchestration of SC Strategy to strengthen PETRONAS’ brand by upholding credibility and trust with stakeholders amid the challenging geopolitical landscape. She was instrumental in enhancing PETRONAS’ agility to proactively address reputation-related issues and crisis communications for the Group. She also spearheaded the establishment of a comprehensive enterprise-level framework and branding for PETRONAS Social Impact Management’s three focus areas in alignment with the PETRONAS Sustainability Agenda.
Prior to this, Siti Azlina served as Head of Corporate Affairs & Administration at PETRONAS Chemicals Group Berhad (PCG). She led collaborative stakeholder engagements and strategic communications. including media partnerships to promote thought leadership in solidifying PCG’s position as the regional leader in the petrochemical industry. She also played a pivotal role in establishing PETRONAS Service Stations’ complementary business, such as the introduction of quick service restaurants, banking facilities, and other offerings during her initial years at PETRONAS Dagangan Berhad (PDB).
Siti Azlina holds a Bachelor of Accounting from University of Portsmouth and Master of Business Administration from Cardiff University United Kingdom. She is also an accredited PR Practitioner by the Chartered Institute of Public Relations (CIPR).